Friiskin is an Australian skincare brand founded by skin therapist Sheri Friis, with a philosophy centred around supporting the skin barrier, balance and long-term skin health. Its nutrient-rich formulas are designed to work with the skin rather than overwhelm it, taking a considered, “less is more” approach to skincare.

For the launch of Restore Balm, Sheri approached me to create a fresh collection of product and lifestyle imagery, alongside short-form video content for web and social.

The creative direction focused on warmth, texture and restoration – bringing the nourishing nature of the balm to life through tactile, elevated imagery that communicates not only what the product does, but how it feels to use.